The GIANA brand, with its modern and minimal identity, fits perfectly with Ardabil’s stylish and growing fashion scene. Its clean design and quality-focused approach match the tastes of the city’s youth and families

As the designer, I created the GIANA logo by combining the letter G with a simplified form of a clothes hanger to represent the identity of a clothing brand in a minimal, modern, and functional way. I aimed to give the mark a subtle volume and a clean geometric structure so it would be memorable and perform well across stitching, labels, and packaging