As the designer of the MAGMA visual identity, my goal was to create a mark that reflects the energy, endurance, and constant motion of the sports world. I designed the angular, unified form of the letter “M” to resemble a peak and the path toward ascent—a symbol of relentless effort. For the colors, I chose blue to convey stability and trust, and orange to express energy, excitement, and dynamism. The result is a visual identity that presents MAGMA as a powerful, dynamic, and reliable brand that connects directly with its sports-minded audience